Scope

Design and develop a comprehensive digital platform for Ginos Properties, an independent estate agency in Nailsea, North Somerset. The project encompassed brand identity, website development, property management systems, digital marketing, and deployment infrastructure.

Process

Brand & Identity Design

Created a distinctive brand identity differentiating Ginos from corporate estate agents in North Somerset. Developed a sophisticated colour palette featuring deep navy, warm gold, and crisp white, alongside a comprehensive visual system optimised for property marketing.

UX/UI Design & Development

Researched the North Somerset property market and designed a modern, responsive platform optimised for property browsing. Built using Next.js and React with advanced property search, map integration, and mobile-optimised booking systems, achieving 95+ Google PageSpeed scores.

Backend & Property Management

Developed a comprehensive backend using Node.js and PostgreSQL, integrated with Rightmove API for automated property listing synchronisation. Implemented CRM systems, automated email marketing, and secure document handling for property transactions.

Digital Marketing & SEO

Executed targeted digital marketing strategy focused on local SEO dominance in target postcodes. Optimised Google My Business, implemented content marketing strategy, and automated social media posting for new listings.

DevOps & Deployment

Configured AWS cloud infrastructure with Docker containerization, CloudFront CDN for optimised property image loading, and automated monitoring systems maintaining 99.9% uptime.

Solution

The digital transformation established Ginos Properties as a leading independent estate agent in North Somerset, delivering exceptional business growth and market recognition.

Performance Metrics:

• 184 five-star reviews across online platforms within 18 months

• 39 property listings in the last 6 months

• Average sale time of 3 days for optimally priced properties

• 95% client satisfaction rate based on post-completion surveys

• #1 Google ranking for "estate agents Nailsea" and 12 related local terms

• 450% increase in website traffic within first year

• 87% lead-to-client conversion rate through optimized contact forms

• 60% reduction in administrative overhead through integrated CRM systems

The platform successfully transformed a startup estate agency into a market-leading local business, with properties often selling before reaching the public market due to effective client database management and digital marketing reach.